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Old Navy: Pride Parade

June 2015
Parade
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Industria Creative
To promote Old Navy flip flops, and to celebrate Pride, Industria Creative brokered a partnership with RuPaul’s Drag Race and recruited popular contestants to model couture flip-flop gowns – that we designed and fabricated – In New York City and San Francisco’s Pride parades. For our client's flagship stores, we installed wonderful living window displays. Finally, over 200 Old Navy employees marched with us in the parades; and we hosted a Pride lunch at Old Navy’s corporate headquarters with drag queens and over 400 employees attending.
Venue
Venue map
Pride
New York, NY
Event Team
Agencies & Vendors
People