Overview
From O Hello Media
To celebrate the kick off of summer and the music festival season, Pepsi featured a colorful footprint at the popular Governor's Ball. They built out a "sumergram" structure for attendees to snap their best shots and "swing into summer." Attendees were also able to lounge around this pace, sip on ice cold refreshing Pepsi (of course) and up their festival gear game with flash tattoos and button pins.