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McDonald's Premios Juventud After Party

July 2017
Experiential Activation
Miami, FL
200 - 500 Attendees
 
Overview
From Chiara Mecozzi Live Art
Live 6 x 6 feet painted mural in McDonald’s Premios Juventud 2017 After Party located in Mana Wynwood, Miami. Client specifications for the live mural consisted of summer colors, McDonald’s Soft Serve on a cone, the phrase “Sweet Summer Night”, and Miami key components. Live mural was painted in 4 hours in front of 350 people. Art work created with mixed media featuring the McDonald’s Ice Cream cone held by a young girl, summer colors, the McDonald Logo on her shirt, shirt made up of a collage of McDonald’s bags personally intervened by the audience creating an interactive element in the artwork, a reflection of Miami’s famous Ocean Drive skyline on her shades, and the phrase “Sweet Summer Night”. The way she is holding the ice cream cone is a play on the famous modern day “Selfie”, making the cone the center of attention when you first look at the art work.
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