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Music Den At Lollapalooza

August 2018
Experiential Activation
Chicago, IL
20,000+ Attendees
 
Overview
From REACH
Lollapalooza is an annual 4-day music festival based in Chicago, Illinois at Grant Park. With 8 stages, and 170+ bands from all over the world, every Lolla lineup "makes hands wave, heads nod, and crowds holler." REACH created an experiential marketing campaign that generates excitement and induces positive connections to the Toyota brand at Lolla and other large scale music festivals year after year. Through one-of-a-kind activations and innovative execution of concepts, REACH continues to deliver unique engagements that allows Toyota to speak directly and authentically to millennials.
Event Team
Agencies & Vendors
  • Experiential Agency
    REACH
    Nashville, TN
  • Entertainment
    Family Industries Live Event Screen Printing
    Los Angeles, CA
  • Experiential Design
    Galpin Auto Sports
    Chicago, IL
People