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Australia House

March 2019
Experiential Activation
Austin, TX
 
Overview
From High Beam Events
Australia House presented by G'day USA @ SXSW, located in the heart of the action on Rainey Street, was an all-encompassing Australian experience that featured technology showcases, music performances, keynote speakers and interactive displays by some of Australia’s leading experts in the film, music and innovation sectors. The weeklong activation included multiple opportunities to engage in panel discussions, tech pitches as well as unique food, wine and tourism experiences. In 2019 over 50 Australian musical acts performed at Australia House and more than 20 events showcased Australian trade, investment and tourism.
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