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Daily Front Row

March 2019
Experiential Activation
Beverly Hills, CA
 
Overview
From Smilebooth
We were hired by Daily Front Row for their 2019 Fashion Los Angeles Awards at the Beverly Hills Hotel. Their goal was to recreate Faye Dunaway's 1977 iconic 'Morning After' photo by placing their guests in an immersive photo experience. With the hotels permission we captured an original photo of the pool and created a custom backdrop which we then built into a set at the party. With our professional photographers and some great lighting tricks we were able to bring the clients vision to life. Not all of us can be Oscar winners like Faye Dunaway but we can certainly pretend on social media!
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