Overview
From MERLO MEDIA
Abbott Laboratories spared no expense premiering its new breakthrough Alinity line of laboratory
technology. They had the premiere space at the show entrance and some of the most technologically advanced and impressive booth presentations we have ever seen.
Our part in their massive booth was to provide entertainment for Abbott's many important visitors with an interactive, real photo set, complete with construction style props and foam hammers that looked real. Guests were encouraged to "break down the barriers" between medical professionals and laboratories as Abbott's new Alinity line of laboratory machinery promised to do.