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Martell VSOP Aged in Red Barrel Launch

June 2018
Collaborators
Product Launch
Kuala Lumpur, Malaysia
100 - 150 Attendees
 
Overview
From Big Bash Media
Martell engaged Big Bash Media to launched its new eaux-de-vie in Malaysia. The Martell VSOP “Aged in Red Barrels” officially made it’s Asian debut with Malaysia being the first country to taste the French cognac house’s new creation. Taking time out of their busy schedules to be present at the launch were Martell Heritage Director, Jacques Menier and Martell Cellar Master, Christophe Valtaud. This balance holds the characteristic to be paired well with all types of food, including Chinese cuisines which guests at the launch were able to experience with the cognac. The experience also included the chance to see the barrels that were used in the process as well as a hands-on experience with the various ingredients and flavours in the new VSOP.
Venue
Venue map
Copper Mansion
Kuala Lumpur, Malaysia
Event Team
Agencies & Vendors
  • Experiential Agency
    Big Bash Media
    Petaling Jaya, Malaysia
People
  • Priya Gorasia
    Priya Gorasia
    Big Bash Media
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