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Deadpool x Trolli: Show Us Your Package

May 2018
Experiential Activation
New York, NY
 
Overview
From MVRK
In the heart of Times Square, Trolli found inspiration from the iconic 90s intimates ads and replicated the fashion designer-inspired photoshoot in partnership with Deadpool 2 for the worldwide release. Adding uniqueness to the shoot, we developed a completely customized photo-editing tool that showcased the bright bag as the photo’s focal point. The tool allowed our team to colorize the bag within seconds, giving fans a real-time opportunity to be featured on a Times Square digital billboard minutes later. While guests waited in line, we managed registration for the activation via an easy-to-use iPad application that captured all participants' information and streamlined the photoshoot experience for everyone, providing the client with valuable, real-time data.
Event Team
Agencies & Vendors
  • Experiential Agency
    MVRK
    New York, NY and Orlando, FL
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