Sexy Hair Texture - NYC Launch

Chandelier was tapped by Allison + Partners to design, plan and produce a bi-coastal launch for the Sexy Hair Texture collection with celebrity hair stylist Laura Polko. For the east coast editorial and influencer breakfast event, Chandelier scouted The Jimmy Rooftop Pool Lounge at the James Soho Hotel for a takeover. To bring the experience to life, Chandelier installed a floating logo in the lap pool and created sandy beach rooftop beach along. Inside, editors and bloggers were treated to beach wave texture hair styling and tutorials from Laura and the Sexy Hair professional team at a salon where they could dip their toes in the beach; they also enjoyed an avocado toast and acai bowl bar, "beachy" cupcakes and received custom-embroidered denim jackets. Photos: Max Flatow Photography