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Celsius @ Tough Mudder

April 2019
Experiential Activation
Los Angeles, CA
 
Overview
From A Little Bird
For CELSIUS’s third year partnering with Tough Mudder, the company wanted to find a partner that would help them not only capture an audience, but align with the brand’s mission, vision and positioning. A Little Bird answered the call with a human-centric approach. Drawing inspiration from both Tough Mudder and CELSIUS, A Little Bird sought to create a seamless partnership between the two brands to bring CELSIUS to life.
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