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UTA House at Sundance Film Festival

January 2020
Other
500 - 1,000 Attendees
 
Overview
From Mirrored Media
UTA Marketing hosted 3 days of programming over the weekend at their Sundance House, offering guests, clients and industry professionals access to 7 unique events. The house was the global talent agency’s inaugural Sundance residency. UTA Marketing, the agency’s entertainment consulting practice that represents top global brands including Cover Girl, Delta Air Lines, General Motors, General Mills, Google, Lyft, LinkedIn, Piaggio Group, etc., led the agency’s activities and programming at the private residence this year. The venue was a truly impressive estate with an amazing view that was converted seamlessly into panels, lounges, meeting spaces, and one of the largest Sundance parties of the year. Mirrored Media produced the programming and designed the guest experience for UTA’s Marketing House. Upon entrance to the large estate, guests were welcomed by tasteful UTA branding on the picturesque windows with scenic mountain views. The house was curated by UTA Fine Arts with the photography of Kwame Brathwaite.
Event Team
Agencies & Vendors
  • Experiential Agency
    Mirrored Media
    Santa Monica, CA
  • Photography
    The Elyse Photography
    Munich, Germany
People