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Awesomeness TV x Invisalign at VidCon

July 2019
Experiential Activation
Anaheim, CA
5,000 - 20,000 Attendees
 
Overview
From Mirrored Media
Mirrored Media was back to celebrate VidCon's 10th Anniversary with several activations both in the courtyard and inside the expo hall at VidCon 2019. This year we partnered with Viacom, AwesomenessTV, and Invisalign to create exciting opportunities for brands to connect with VidCon attendees in the courtyard. Mirrored Media has had a prominent presence at VidCon for almost a decade, producing activations for some of the largest brands in attendance as the preferred agency of both VidCon and UTA. With Viacom now an integral part of the convention, we were tasked with creating an even bolder presence for the media giant. Along with Awesomeness and their respective partners Invisalign and Canon, our activations were the centerpiece of the Anaheim Convention Center’s outdoor Grand Plaza. A carnival slide, candy station, two photo activations, and an interactive Canon both gave Viacom an unmatched presence at the yearly convention.  The activation included a massive rainbow slide, a candy station that rose to 15 feet in height, a branded photo wall and sequin wall.
Venue
Venue map
Anaheim Convention Center
Anaheim, CA
Event Team
Agencies & Vendors
  • Experiential Agency
    Mirrored Media
    Santa Monica, CA
  • Photography
    The Elyse Photography
    Munich, Germany
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