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Mini Golf on the Plaza

June 2018
Experiential Activation
Denver, CO
5,000 - 20,000 Attendees
 
Overview
From WOW Entertainment Inc.
With wait times at the Denver International Airport continuing rise due to weather as well as TSA restrictions, a 18 hole branded mini golf activation was installed for (30) days. This mini golf activation which was fully staffed for (9) hours per day provided those stranded at the airport with an opportunity to unwind regarding their travel woes. Each hole was specifically designed and no (2) holes were the same. Mini Golf holes included putting up ramps, over bumps, angling shots around water and into the final hole which was a branded Skee-Ball hole. Flags for each hole were color matched to Denver International Airport's colors. With an attendance figure of over 10,000 and local Denver residents coming out to the airport just to play mini golf, Denver International Airport had over 20,000 impressions on social media and a 99% satisfaction rating on the activation.
Venue
Venue map
Denver International Airport
Denver, CO
Event Team
Agencies & Vendors
People