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Sprint-COPA America
June 2016
Collaborators
Sporting Event
Philadelphia, PA
20,000+ Attendees
Overview
From WOW Entertainment Inc.
To unveil upcoming 5G technology, Sprint & LG partnered with WOW Entertainment to provide a customized soccer fan engagement attraction to COPA America fans. The fan engagement attraction called Kick Point allows fans to kick a real soccer ball into a scaled down soccer goal aiming at certain virtual targets. When the soccer ball hits the virtual target, the target flips over and displays a point value as well as the speed of their kick. After that display, then a custom message appeared showing the capabilities of 5G technology
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