Holiday Drone Light Show

The “Walmart Holiday Drone Light Show” was a free and contactless experience that brought holiday songs to life like never before. Nearly 1,000 Intel drones launched into the night’s sky, creating three-dimensional seasonal shapes and characters, like snowflakes, reindeer, snowmen and holiday presents, choreographed to a soundtrack of classic and modern holiday favorites, from “Frosty the Snowman” by Bing Crosby to “Run Run Rudolph” by Kelly Clarkson. Eight communities across the country were able to experience the modern light show. Families were able to reserve free tickets to watch the show from the safety of their own car or a designated viewing area right next to their car. Hype, in partnership with Momentum Worldwide, provided Brand Ambassador staff and Parking Attendants in the 8 locations to assist with roles on-site such as parking assistance, way finders, check-in/registration, and distribution of gift bags.