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GenesisCare Mobile Tour

November 2020
Employee Event
1,000 - 5,000 Attendees
 
Overview
From Rose Gold Collective
The Challenge ​GenesisCare rebranded and with the pandemic occurring, we pivoted the original plan to host a national conference for their employees with bringing the content and experiences of the growth and exciting branding TO the clinics across the US through an immersive covid- thoughtful mobile tour. The Result A custom-designed and built mobile unit were on the road within 4 weeks. We included a custom quiz, QR codes, a digital mosaic, and a VR experience, and a blender bike to bring guests the opportunity to FEEL the brand in a unique way. The Bus plan included 13,000 miles, 12 weeks, and 50+ stops coast to coast.
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