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BMW Luxury Lounge
October 2018
Collaborators
Experiential Activation
Toronto, Canada
Overview
From The 194 Group
In October 2018 BMW Group Canada collaborated with like-minded brands to help renovate an empty Yorkville storefront to create the #BMWluxurylounge. The premium lounge featured groundbreaking design, innovation, technology and craftsmanship to reflect the pinnacle qualities of luxury from BMW. This 10-day program introduced
Torontonians to the all-new BMW 8 Series Coupé and gave guests a look at the first-ever BMW X7
Event Team
Agencies & Vendors
- Experiential Agency
7 Communications
Toronto, Canada
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