Cartoonito Mobile Tour

XDA partnered with HBO Max and Cartoon Network (Warner Media) on a mobile tour to promote the launch of Cartoonito, a new preschool programming block airing on HBO Max and Cartoon Network. The seven-city mobile tour designed to surprise and delight preschoolers with fun activities that brought to life Cartoonito’s mission: to celebrate preschool kids in their unique, unfiltered glory - quirks & all. This activation created a one-of-a-kind experience where compassion, creativity, empathy, and inclusion were championed. The on-site experience featured what visitors thought was an ice cream truck, but instead, was a place where they could order customizable Cartoonito branded backpacks filled with essential back-to-school supplies. This branded, bright, and colorful ice cream truck also served as an amazing backdrop for photos that became the heart of the entire activation. Fun, interactive activities such as a “Patch Bar'' where preschoolers could customize their free Cartoonito-themed backpack, a coloring station where preschoolers were encouraged to draw outside the lines, a photo opportunity where kids and families could take silly photos with giant inflatable Cartoonito characters. These young students truly felt the love. This was an experience just for them — to celebrate what makes them original and unique.