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Porsche Art Park

December 2021
Experiential Activation
Miami, FL
5,000 - 20,000 Attendees
 
Overview
From XD Agency
Porsche wanted to curate a socially-shareable experience that maintains artistic authenticity, while also reflecting the Porsche lifestyle. During Miami Art Basel, this five-day activation amplified Porsche’s art instillations in the trendy Wynwood Walls district. Open to the public, guests were encouraged to enjoy the artwork, capture content, and engage with the Porsche social tags. XDA brought this space to life through a variety of branded activations, including, rotating hospitality, artist meet-and-greets, exclusive merchandise drops, digital graffiti wall, and more. As new Porsche fans reflected on the artwork, our chrome-wrapped Taycan also reflected and refracted the vibrant murals. During every step, our strategic measurement plan ensured Porsche’s goals were clearly met and delivered.
Event Team
Agencies & Vendors
  • Experiential Agency
    XD Agency
    Multiple locations
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