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The Flight Is Right

June 2021
Experiential Activation
Miami, FL
20,000+ Attendees
 
Overview
From Engage & Resonate
Barclays Bank and American Airlines wanted to surprise and delight travelers simultaneously at both MIA/DFW airports to celebrate the 40th Anniversary of AAdvantage. Additionally, the timing was right to create a fun and positive experience for travelers during the COVID travel rebound. E&R conceptualized, designed and executed a ‘spin’ off the equally iconic and retro-cool gameshow the ‘Price Is Right.’ Our team negotiated the licensing agreement, fabricated, and staffed the simultaneous activation. American Airlines and Barclays were so excited about the program, they asked us to staff with their flight attendants… which provides an authentic and exciting twist to the program.
Venue
Venue map
MIA/DFW
Miami, FL
Event Team
Agencies & Vendors
People