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FX's The Bear Launch Event

June 2022
Experiential Activation
Los Angeles, CA
200 - 500 Attendees
 
Overview
From Coffee 'n Clothes
CNC teamed up with FX to create a launch event and screening premiere for FX’s new series, The Bear. The show captures the essence of what it’s like to be a cook in the kitchen as dishes clang, feet shuffle, and chefs shout over one another. Since the show revolves around a young chef in Chicago running a sandwich shop – The Original Beef of Chicagoland - we created a launch event that ties all of these elements together. The event took place at the iconic Braindead Studios on Fairfax and featured a custom Chicago-inspired menu and drinks created by Chef Courtney Storer, lead chef from Jon Vinny's. The curated guest list of LA chefs, LA foodies and press got to experience the first two episodes of the show introduced by The Bear’s director and show runner, Chris Storer.
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