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Kith x Marvel Queens Pop-Up

July 2022
Experiential Activation
New York, NY
500 - 1,000 Attendees
 
Overview
From Kindred
OBJECTIVE Transform a hot yoga studio in Bayside, Queens, into a functioning retail space to display three distinct products: the Kith x Marvel exclusive comic book, a collection of vintage Spider-Man memorabilia, and the Kith x Marvel apparel collection. APPROACH Working with both Kith and Marvel, we produced a 3 day pop-up that paid homage to the birthplace of both Peter Parker and Ronnie Fieg, the founder of Kith. In just six weeks, we concepted, designed, and refurbished a hot yoga studio into a multi-room retail space, recreating a classic Queens bodega in front, complete with a Kith Treats activation and a Coca-Cola machine speakeasy door leading to a memorabilia room and functional apparel shop in the back, which hosted the exclusive collection.
Event Team
Agencies & Vendors
  • Experiential Agency
    Kindred
    New York, NY and Los Angeles, CA
  • Experiential Agency
    BODEGA BUNNIES
    New York, NY
People