Saints Row Media & Consumer Preview

NRG was tasked with the mission to create and produce a buzz worthy multi-day activation to launch the newest and long awaited Saints Row video game in Las Vegas, NV. Utilizing the experience as an industry focused media preview as well as a first look consumer experience, NRG concepted a Saints Row motel takeover in the heart of Sin City bringing the environment of Santo Ilesso to life. The team transformed the Thunderbird Hotel into a true scene from Santo Ilesso, with dedicated actors, crime scenes, an interactive boss factory where guests could dress as their custom “boss”, photo-ready boss lair, airbrushed tattoo station, Chalupacabra truck and decked out saloon filled with a custom drink menu, faux poker, and grab machine filled with swag. A strong performance from Metalachi closed out the hellish weekend giving one last goodbye to Sin City.