Overview
From Lightbox
Cash App teamed up with acclaimed fashion designer LaQuan Smith for the launch of the capsule line: LaQuan Smith for Cash by Cash App. The team wanted a venue that would showcase Smith's creative vision while also highlighting the tech-forward ethos of Cash App.
Lightbox NYC hosted the exclusive LaQuan Smith x Cash App capsule collection launch, transforming its venue with immersive 360-degree projection mapping and custom neon green accents. Guests, including Lori Harvey and Christine Quinn, enjoyed an intimate seated dinner at mirrored tables while dynamic visuals—like rolling NYC skyline video—were projected across the walls, creating a fully immersive dining atmosphere. Lightbox’s state-of-the-art technology and customizable space made it the ideal venue for this high-profile fashion event, reinforcing its reputation as New York City’s leading destination for luxury launches and experiential dining experiences After a cocktail hour featuring customized drinks in our downstairs lounge, an immersive dining experienced followed. Standout menu items included Burrata, Pasta Fra Diavolo, and a White Chocolate Milkshake for dessert!