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Jaeger-LeCoultre's Reverso 1931 Café

December 2022
Experiential Activation
New York, NY
 
Overview
From Food Truck Promotions
After first making appearances in cities like Zurich and Shanghai, we took part in Jaeger-LeCoultre's global campaign by bringing The Reverso 1931 Café to Hudson Yards New York, NYC's ultimate playground for shoppers. The idea was to customize a vintage vehicle to exude key elements of the Reverso watch: including its luxury, Art Deco Style, and timelessness. Along with coffee and custom chocolates, our mobile café offered guests “Reverso Stories,” pamphlets that further celebrated the line.
Venue
Venue map
The Vessel/Hudson Yards
New York, NY
Event Team
Agencies & Vendors
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