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Elton John Eyewear Oscars Viewing Party

March 2022
Pop Up
Los Angeles, CA
500 - 1,000 Attendees
 
Overview
From Activate, Inc.
Hosted by Lady Gaga, Elton John, David Furnish, and other celebrities, the 30th Annual Elton John AIDS Foundation Academy Awards® Viewing Party took place at West Hollywood Park. Transforming the exclusive space into a dazzling “Look Yourself” try-on eyewear bar, where guests and celebrities could look their best and absolute selves. The space included a 360° rotating camera photo op that complimented Elton John’s eyewear beautifully, with colorful, floral, and iridescent decor accents. Guests were also gifted limited-edition Elton John Eyewear “Gold Dust” frames, that were being sold exclusively at Walmart partnered with Elton John AIDS Foundation. Guests were able to wear the stunning glasses during Elton John’s live-streamed performance.
Event Team
Agencies & Vendors
People