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Complex Con

September 2021
Tradeshow / Expo Activation
Long Beach, CA
20,000+ Attendees
 
Overview
From 3rd Ave
Lego | Adidas wanted to show off their Superstar Lego collaboration at Complex Con 2021, one of the biggest shoe conventions in America. 3RD AVE fabricated and helped produce / execute the LEGO booth at Complex Con Long Beach with Jack Morton Worldwide. The space featured hanging banners, custom creator’s signage, display cases for two 3D Lego Superstars, and a stage that mimics a shoe box to hold a 1400 lbs giant Lego Superstar shoe. The booth lived on the show floor for 2 days and was viewed by over 15,000 consumers. It garnered both media and celebrity attention.
Venue
Venue map
Long Beach Convention & Entertainment Center
Long Beach, CA
Event Team
Agencies & Vendors
  • Experiential Agency
    3rd Ave
    Los Angeles, CA
People