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Miller Lite Tour

October 2022
Festival
Austin, TX
5,000 - 20,000 Attendees
 
Overview
From Steel Space Concepts
Great Way to Enjoy The Show With A Cold One Check out this amazing music festival tour we wrapped up with Miller Lite. Over 5 music festivals and 5 different states. This was an amazing experience! We partnered up with Jack Morton Worldwide & Molson Coors Beverage Company for a huge music festival tour across the US. Armed with the SS40 unit, we retrofitted existing assets directly into the unit to create this impressive structure. 2nd level terrasse, high quality backlit logos & signage, neon lights, storage room, fans, games and more. This activation was a huge success! An interesting fact about the logistics: everything travels inside of the unit! All assets including the custom back lit miller logo! Be on the lookout as the structure will be visiting most major music festivals this summer!
Venue
Venue map
Zilker Park Clubhouse
Austin, TX
Event Team
Agencies & Vendors
People