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Rage Against Big Internet

March 2022
Experiential Activation
Santa Monica, CA
500 - 1,000 Attendees
 
Overview
From WOW Entertainment Inc.
T Mobile launched an experiential activation campaign against Internet Providers by allowing attendees at events throughout the United States to rage against them with a completely branded Whac A Mole. Attendees took a branded T Mobile mallet and whacked at Internet Providers about price hikes, annual contracts, complicated installation, surprise fees and customer service. The activation started in March in California and toured throughout the United States finally ending in September.
Event Team
Agencies & Vendors
People