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Mendocino Farms Seattle Launch

May 2023
Pop Up
Seattle, WA
5,000 - 20,000 Attendees
 
Overview
From RMNG Experiential Marketing Agency
We partnered with Mendocino Farms to organize an engaging 11-day mobile activation in Seattle, building anticipation for the opening of their first brick-and-mortar location. The event targeted downtown Seattle, with a focus on corporate employees and Amazon workers. We strategically positioned the activation in high-traffic areas, particularly near the Amazon Spheres buildings. The goal was to establish long-lasting relationships with local customers, prioritizing corporate employees over tourists. Throughout the activation, samples of Mendocino Farms' most coveted dishes, including the Spicy Curry CousCous and the Not-So-Fried Chicken sandwich, were offered to passersby. The mobile activation drew significant attention. A total of 3,800 Spicy Curry CousCous samples and over 3,000 Not-So-Fried Chicken sandwich samples were served, generating enthusiasm and interest in the newly opened Mendocino Farms location.
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