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Barbie Movie Premiere Disco Ball

July 2023
Experiential Activation
Los Angeles, CA
 
Overview
From Mirrored Media
Inspired by the disco party in Greta Gerwig’s new film, Barbie, our team partnered with Mattel to create a life-sized 12' pink disco ball at the Los Angeles movie premiere event at the Shrine Auditorium. Guests entered the large disco ball and found themselves transported into Barbie Land surrounded by gold and silver streamers and over a dozen pink disco balls inspired by scenes from the film. We created a replica of the Barbie DreamHouse set with vignettes featuring the Barbie The Movie doll collection, her iconic Corvette, and two custom Barbie disco ball logos.
Event Team
Agencies & Vendors
  • Experiential Agency
    Mirrored Media
    Santa Monica, CA
  • Fabrication
    11th Street Workshop Los Angeles
    New York, NY
People