NSM 2023

THE ASK For the first time since 2019, deliver a safe, energizing & creative showcase build for Samsung’s National Sales Meeting & Dealer Summit, a two-day event held to discuss performance, business outlook and how Samsung will drive transformation in an ever-evolving market OUR APPROACH We worked across all departments & lines of business to create a unified experience for Mobile, Monitor, Digital Appliance, Memory & Home Entertainment, while tying in corporate emphases on sustainability & connectivity. From the cardboard tree to the connected living space, the entire exhibit delivered a powerful message on who Samsung is today and who they are becoming. WHAT WE DELIVERED The end product was a 35,000 sq ft exhibit that immersed guests in an experience that felt new, exciting and authentic to Samsung.