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innisfree West Coast Tour

October 2023
Mobile Tour
Los Angeles, CA
1,000 - 5,000 Attendees
 
Overview
From Food Truck Promotions
Food Truck Promotions partnered with AMOREPACIFIC's innisfree to take their nature-powered skincare on tour to 6 college towns across California, spanning from San Francisco to San Diego. We aimed to spread brand awareness for #innisfree and drive foot traffic to shop their products in SEPHORA. The tour featured our branded Airstream Bambi, custom displays, and life-size product props. Visitors were given scratch-off cards to win exclusive prizes while exploring the tour. Additionally, guests enjoyed Cha Sparkling Green Tea and received flowers to take home. Each stop was strategically located near a Sephora, making it convenient for beauty enthusiasts to shop innisfree in-store. Overall, the tour was successful, with over 3,000 visitors, and generated over 1 million brand impressions.
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