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VinFast Groundbreaking

August 2023
PR Event
Durham, NC
150 - 200 Attendees
 
Overview
From ASV
In just three weeks, we turned an open field at the future location of their manufacturing plant in North Carolina into a covered hospitality tent and press event for VinFast executives, local dignitaries, the press, and media. Amongst the features we created were a display wall showing renderings of the upcoming facility, a shovel and dirt box for the traditional groundbreaking photo op, vehicle displays, promotional merchandise, catering and registration areas, and even laying out a parking lot large enough for 350 attendee vehicles.
Event Team
Agencies & Vendors
  • Planning & Production
    ASV
    Torrance, CA
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