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JetBlue TrueBlue Arcade
August 2023
Collaborators
Experiential Activation
1,000 - 5,000 Attendees
Overview
From Lume Studios
JetBlue and Thrillist brought the 80’s back with the TrueBlue Arcade. LUME designed the immersive visual experience, animating the brand’s iconic mosaic tiles and editing a sizzle reel that highlighted various JetBlue destinations and tied in the Thrillist partnership. With custom games, snacks and prizes this was fun for the whole family.
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