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Adidas x The Simpsons

November 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From RMNG Experiential Marketing Agency
In November 2023 we wrapped and marketed two hyper-stylized food trucks for an epic collaboration between Foot Locker, Adidas, and The Simpsons. From passing out Homer Simpson's beloved pink glazed donuts in front of the NYC Adidas store to more than 1,300 attendees, to putting together a viral-making selfie moment inside the store, it was a "D'OH" moment you just had to be there for! Inside the shop we fabricated a photo booth for the ages that featured Adidas shoes, a larger than life cut-out of a Simpsons-style TV screen, and Gold Frame Media's incredible selfie gear. Guests loved the bright colors, the decadent desserts, and the photo memorabilia sent right to their phones via email or text. It was simply a Simpsons sensation!
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