Overview
From RMNG Experiential Marketing Agency
JD Sports went mobile with RMNG!
Over 3 days, we activated with JD Sports in Indianapolis, IN during All Star Weekend. Our brand ambassadors were brought in to share JD Sports' message about how their Status Loyalty members could access their gateway-inspired mobile gifting suit at different stops throughout the city. Each day of the event showcased one of three brands: Converse, Birkenstock, and PUMA.
When the van doors opened each day, visitors were able to sign up for their Status Loyalty program as well as receive giveaways including amazing shoes from the affiliated brands, coupons, and scratch-offs.
The JD Sports van interacted with 300 guests, gave away 120 pairs of shoes, and had 209 sign-ups throughout the 3-day weekend event.