NOCTA Opal Collection Pop-Up

We worked with Nike to produce an immersive NOCTA pop-up activation celebrating the launch of the Opal Collection, a line of fly-fishing-inspired outerwear by Drake, the Nike sub-label co-founder. Designed by Food Architects, our team transformed a Manhattan parking lot into a forest-like oasis that featured suspended product displays, a retail counter, a live DJ, a photo booth, and complimentary swag. The activation's focal point was a fly-casting competition on a platform rising above a 12,000-gallon fabricated pond. Throughout the three-day event, guests tested their accuracy by gaining points by casting in different-sized hoops to win items in the collection.