MARS 95TH ANNIVERSARY

This corporate anniversary event was a sweet celebration that honored the Mars company history, particularly the legacy of the Chicago factory and its dedicated workforce. The client wanted to create an unforgettable experience at Navy Pier's Aon Ballroom, emphasizing technical elements that would leave a lasting impact. BlackOak Technical Productions delivered on this vision by designing perfectly complementary lighting, a projection-mapped Chicago skyline with custom content, and a striking 20-foot tall vintage TV tower as the bar's focal point. This innovative tower displayed vintage photos and client mottos, telling the company’s 95-year story in a visually captivating way. One of the most rewarding aspects of this event was bringing the client’s vision to life. The cocktail hour featured a sophisticated, neutral “chocolate-forward” palette, while the reception burst with vibrant candy colors. BlackOak seamlessly unified these themes through strategic use of lighting, video, and audio elements, creating a breathtaking transition as guests entered the ballroom. Overall, we delivered a blend of innovative technology and creative design, transforming the ballroom into a dynamic storytelling space, captivating the guests. Our intelligent lighting, custom content, and top-tier audio, along with the flawless execution of multiple band setups, ensured that each area of the event left a lasting impression, bringing this company’s legacy to life in an unforgettable way.