T-Mobile at MLB All-Star Game

2024 found the MLB Allstar game happening at Globe Life Field outside of Dallas, TX, and ASV was there to support 6 different touchpoints for T-Mobile and our clients at Creative Artists Agency. As the official wireless partner of Major League Baseball, T-Mobile had multiple activations happening at roughly the same time, in multiple locations, around the Dallas area.  Among our larger buildouts was a full takeover of Miller Tavern, at Texas Live, which we converted into a Club Magenta lounge featuring talent programming, a chain stitching activation, live DJs and, of course, a live feed of MLB activities.  For the Home Run Derby, we produced 2 T-Mobile branded dugouts, each with magenta carpet, loads of seating, and a 7' tall replica of the Allstar trophy that we custom sculpted in-house.  Additionally, we helped build out an activation on the stadium concours, a branded bar area, a takeover of a T-Mobile retail store and 2 hospitality suites.