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Toyota at Super Bowl Experience

February 2025
Sporting Event
New Orleans, LA
20,000+ Attendees
 
Overview
From ASV
We collaborated with Toyota and Allied Sports to bring the Toyota Touchdown Drive to life as the Official Automotive Partner of the NFL. At the Super Bowl Experience in New Orleans, fans were immersed in the action with: - 5 stunning vehicle displays showcasing Toyota’s innovation and style - Fan favorite team tagging for fans to rep their teams - Play prediction challenges that put fans’ football knowledge to the test - Custom keychain creations to take home a piece of the experience - Endzone Catch Cam for unforgettable, shareable social moments
Venue
Venue map
Caesars Superdome
New Orleans, LA
Event Team
Agencies & Vendors
  • Planning & Production
    ASV
    Torrance, CA
  • Advertising & Marketing
    Allied Sports
    New Orleans, LA
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