Norqain

In the heart of New York City at Lightbox, NORQAIN proudly unveiled the two first chronographs of the much-loved Independence collection. Entering through the cellar, guests experienced firsthand the skeletonised design at jeweled displays before flowing upstairs. The main space was a cinematic experience for guests to watch the story behind the pieces with Lightbox’s 360 degree projections. While on the mezzanine overlooking the main space, guests could try on the products themselves. The watches were inspired by the grandeur of the world’s highest peaks. The brand’s motives – pushing boundaries and embracing innovation – was reflected throughout the space with custom vinyl installations, aesthetically matching cocktails and canapes, and immersive lighting and projection capabilities.