TikTok Sneaker Shop Launch: NYC

eMCee Kicks partnered with TikTok to power a one-of-a-kind activation at Got Sole Events in New York, Los Angeles, and Seattle, helping to launch and spotlight TikTok Shop’s new sneaker category. At the heart of each city’s activation was a live sneaker customization experience led by our expert Shoetenders—NYC’s top sneaker artists—who created 1-of-1 wearable works of art in real time. Guests watched as TikTok-themed designs came to life, featuring bold colors, platform-inspired graphics, and local flair unique to each host city. Twenty exclusive custom pairs were raffled off at each stop, driving booth traffic, social buzz, and unforgettable engagement. By blending culture, creativity, and community, eMCee Kicks helped TikTok turn heads, build hype, and leave a lasting imprint on sneaker culture coast to coast.