CELSIUS Fantasy Vibe Launch Event

CELSIUS really wanted an EPIC event to celebrate the launch of CELSIUS’ newest flavor, Fantasy Vibe, so we produced an immersive brand experience on the beach in Malibu that embodied the energy, boldness, and vibrant personality of the product itself. Set against a stunning coastal backdrop, this high-impact event brought together influencers, fitness enthusiasts and media for an afternoon/evening of discovery and all-out vibes. From custom-branded installations to curated moments, every touchpoint was designed to ignite the senses and elevate the Fantasy Vibe lifestyle. Guests sipped the refreshing new flavor while engaging with photo-worthy moments, interactive stations and live DJ sets—all infused with CELSIUS’ signature energy. The event seamlessly blended aspirational aesthetics with brand storytelling to drive awareness, buzz and a whole lot of shareable content. Client: CELSIUS Agency: CLD PR