BMW M ICONS - 3.0 CSL VIP EXPERIENCE

To celebrate the 50th anniversary of the BMW M 3.0 CSL, we created one of the most exclusive incentive trips in Europe: a three-day experience in and around Milan, featuring 75 international guests and an iconic vehicle that exists only 50 times worldwide. From the rooftop dinner in Milan to driving training in Monza to the luxurious presentation on Lake Como, we curated every detail - from location scouting, hospitality, shuttle services, floristry, design, and branding to multilingual guest support. Services (excerpt): Concept & overall coordination International location research & booking Guest management incl. check-in & VIP concierge Scheduling, hospitality & logistics Design & implementation of branding, stationery & guest gifts Booking & briefing of staff, artists & technology Sustainability consulting & floral concept On-site support incl. crew management Cooperation with international agencies & partners