Al Hilal’s Club World Cup Activation

On Tuesday, June 17, Pitch Marketing brought Al Hilal's Club World Cup vision to life with a bold fan experience on Miami’s iconic Lincoln Road. Dubbed Miami Beach in Blue, the event transformed the pedestrian strip into a sea of team pride with music, visuals, and interactive moments designed to connect, not just entertain. At the center was a fully branded soccer challenge powered by our Multiball platform. Fans stepped up to a one-on-one virtual shootout, testing their aim against a digital goalkeeper. The game featured custom Al Hilal graphics, immersive backdrops, and a real-time leaderboard—turning every goal into a branded moment worth sharing. From longtime supporters to curious passersby, Miami Beach in Blue welcomed everyone into the world of Al Hilal. With every kick, fans weren’t just playing a game—they were living the club’s story. Staffing, signage, and gameplay worked together to create an activation that felt global and local all at once. Backed by Pitch Marketing’s strategic vision, the event proved team spirit doesn’t stay in the stands—it travels, adapts, and in this case, wears blue.