Overview
From WOW Entertainment Inc.
Bloomberg staff at their 731 Lexington Avenue location kicked off the 1st round of the 2025 NCAA Mens College Basketball Tournament with their annual Brackets for a Cause event where the proceeds from the event go to charitable causes. Two Hoop Fevers were set up where staff competed to get the highest score and move on to the next round. The event was so successful and has grown substantially that in 2026 additional arcade basketball rentals will be needed.