BlizzCon 2023

Blizzard Entertainment’s annual gaming conference, BlizzCon, serves as a global gathering for avid fans, uniting them in the celebration and cultivation of a vibrant community centered around Blizzard's flagship gaming titles. Our goal was to honor the passionate fan community at the core of this reunion, while offering an incredible immersive experience to feel both like a homecoming and a new discovery. Encompassing the entirety of the Anaheim Convention Center, we meticulously crafted what stands as the most immersive BlizzCon to date. From invite to onsite, our involvement spanned the spectrum of strategy, design, and execution of the entire event, including the globally broadcast 90-minute keynote featuring breaking news and announcements from Blizzard and Xbox leadership. The opening keynote reached millions of viewers and paved the way for two consecutive days of live-streamed, in-depth panels with Blizzard designers and developers. In tandem, we created distinct experiential halls celebrating the beloved games: World of Warcraft, Hearthstone, Warcraft Rumble, Overwatch, and Diablo. Each hall was a carefully crafted experience, boasting immersive scenic environments, an array of gaming and streaming stations, communal gathering spaces, and simulcast viewing areas. The halls included a myriad of fan-centric activations, such as live tattooing, duel-a-developer competitions, and technology-driven multimedia installations.