SixSip Launch

To introduce Phillips Distilling’s newest brand, SixSip, Push Play brought the product to life with a floating tasting experience along the Chicago River. We transformed a Duffy Boat into a fully branded activation, offering guests 20-minute rides to sample all four SixSip flavors with the city skyline as a backdrop. The launch was supported by custom giveaways—like branded hats—and Polaroid photo moments that encouraged sharing and social engagement. To expand reach, we paired the on-water experience with a land-based sampling activation at nearby bar and restaurant Tiny Tapp, creating multiple touchpoints for trial and visibility in one of Chicago’s busiest summer hubs. A fresh, immersive launch that made a splash just in time for summer.